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BAM! Chef Emeril Lagasse Kicks Walmart's Freezer Section Up A Notch with New Line of Frozen Snacks

BAM! Chef Emeril Lagasse Kicks Walmart's Freezer Section Up A Notch with New Line of Frozen Snacks

MONTREAL, QUEBEC--(Marketwired - April 14, 2014) - Chef Emeril Lagasse is about to revolutionize your snacking routine, bringing his signature flavor-first style to home freezers. With easy-to-prepare choices in four delicious varieties -- Chicken & BBQ Sauce BAM™ Bites, Chili Cheese Mini Dogs, Jalapeño Wontons with Bacon, and Pulled Pork BAM™ Bites - these bite-size pieces go from freezer to plate within minutes.

Chef Lagasse, in partnership with award winning Canadian company Plats du Chef, developed these frozen snacks to answer modern snacking needs. Snacking is now a national obsession, with 45%* of Americans replacing one or more meals per day with a snack. The constant search for variety has blurred the line between party appetizers and everyday snack items and has created a real gap in the market. Enter Emeril's unique line of snackables, which are as appropriate for down time as they are for party time.

"I wanted to create a line of high quality frozen snacks that would kick people's snacking up a notch and differ from what is already out there," said Lagasse. "There used to be just two types of snacks in the freezer section, kids' snacks and fancy appetizers. But these babies are great for parties, as well as kids, and ideal as a small snack on the go."

Raised during the era of food network television shows, food trucks on every block and ethnic eateries, Millennials (age 18-30) have taken the snacking trend a step further and made it part of their lifestyle. This generation not only wants more variety and exotic flavors, they expect it not just when dining out, but also when eating prepared foods at home.

Known for the diversity of flavors in his kitchen, Emeril has developed four unique snacks that are sure to become fast favorites. The Chicken & BBQ sauce BAM™ Bites feature white chicken meat in a sweet and smoky barbecue sauce, wrapped in soft bread. The Jalapeño Wontons with Bacon are a marriage of East and West, blending crispy, creamy and spicy flavors. The Chili Cheese Mini Dogs feature a classic ballpark frank, surrounded by chili and cheese, encased in a soft bun. Finally, the Pulled Pork BAM™ Bites are a Southern version of a slider, with smoky, slow-cooked pork shoulder in a bite-sized bun.

*Source Technomic: March 2014

Affordable, easy-to-use and delicious, Emeril's new appetizers will dazzle guests, satisfy late-night cravings, and feed hungry sports fans gathered around the TV to watch a game.

Available at more than 438 Walmart stores in Arkansas, Alabama, Florida, Georgia, Maryland, Mississippi, North Carolina, South Carolina, Tennessee, Virginia and West Virginia, and priced from $3.97 to $4.97, they're sure to become freezer staples.

About Emeril Lagasse

Chef Emeril Lagasse is the chef/proprietor of 13 restaurants in New Orleans, Las Vegas, Orlando, Bethlehem, Pa. and Charlotte, N.C. As a national TV personality, he has hosted more than 2,000 shows on the Food Network, and is the food correspondent for ABC's "Good Morning America." Lagasse recently completed his third consecutive season on Bravo's hit food series, Top Chef, as one of the show's main guest chefs and restaurateurs at the judges' table when the show travels to New Orleans. His latest show, Emeril's Florida, premiered its second season January 2014 on the Cooking Channel. Lagasse is the best-selling author of 18 cookbooks, including his latest, Cooking with Power, released in October 2013.

Emeril Lagasse joined the Martha Stewart family of brands in 2008; Martha Stewart Living Omnimedia (NYSE: MSO) acquired the assets related to Emeril's media and merchandising business, including television programming, cookbooks, the emerils.com website and his licensed kitchen and food products. In 2002, Emeril established the Emeril Lagasse Foundation to support children's educational programs that inspire and mentor young people through the culinary arts, nutrition, healthy eating, and important life skills. To date, the Foundation has donated more than $5.5 million to community organizations in New Orleans, Las Vegas and on the Gulf Coast. For his philanthropic efforts, Emeril was named the 2013 Humanitarian of the Year by the James Beard Foundation.

About Plats du Chef

Plats Du Chef is a recognized leader and innovator in the high-end frozen foods industry across North America. Plats Du Chef has offices and manufacturing facilities in Montreal and Toronto. For more information visit Plats Du Chef on the web: www.platsduchef.com

For more information about Emeril Lagasse and his new snack products please visit http://emerilskickedupsnacks.com/

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